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Meet the Chaos Commander:
Reylene Abbott
Hey, I’m Reylene Abbott, the mastermind behind Coaching Through Chaos. After 9 years in the marketing trenches, I decided it was time to flip the script and do things my way. Why play by someone else’s rules when I can write my own playbook, right? Armed with a bachelor’s in communication from Whitworth University and an associates from CSI, I’m all about helping small businesses and startups crush their marketing goals without losing their minds (or their budgets).When I’m not wrangling the chaos of marketing, you can find me coaching the cheer squad at CSI or hanging out at the Twin Falls County Fair, where I proudly serve as a board member. Magic Valley runs deep in my blood, and I’m all about building up our community—one epic marketing strategy (and a few stunts) at a time. Let’s turn your chaos into success!
My Story- Why I Ditched the Old Marketing Playbook
Let me tell you, after 9 years in the marketing game, I’ve seen some things—mostly agencies charging ridiculous prices that small businesses and startups couldn’t even dream of affording. It’s been a frustrating ride, watching companies throw spaghetti at the wall, hoping something sticks, with zero focus on building a real, authentic brand. Oh, and don’t get me started on the “let’s keep you dependent on us” approach to social media content.
That’s when I knew it was time for a change. I set out to create a marketing agency that’s all about you—your needs, your budget, and your vision. Enter Coaching Through Chaos, a choose-your-own-adventure-style agency right here in our Magic Valley home. No more overpriced nonsense. Here, it’s not about squeezing every dollar out of you—it’s about helping you build the dream you’ve worked so hard for.
Because at the end of the day, it’s not about the money. It’s about watching your small business thrive. Let’s make it happen!